Social commerce plays a huge role in determining the most popular beauty brands in China. Platforms like Douyin, Xiaohongshu, and WeChat shape shopping patterns through reviews, tutorials, and livestreams.
Beauty influencers and KOLs introduce new products to millions of viewers instantly. When a product goes viral, sales skyrocket. Perfect Diary and Judydoll became famous through livestreaming campaigns, earning spots among the most popular beauty brands in China.
Brands that invest in short video content often outperform traditional advertising. Chinese consumers trust real-time demonstrations more than static ads.
Social media also encourages community-based shopping. Beauty lovers share tips, post results, and recommend their favorite products. This word-of-mouth marketing contributes to building the most popular beauty brands in China.
In essence, digital platforms amplify brand visibility and accelerate purchasing decisions at lightning speed.